Caesars Rewards Kiosk

Overview

I led the UI design for Caesars Rewards Kiosks, deployed across 59 properties, ensuring adherence to brand standards while delivering an exceptional user experience. My role focused on creating intuitive, engaging interfaces that aligned with Caesars' visual identity and core values.

The kiosks served as a vital touchpoint, offering patrons convenient access to information about amenities, dining, wayfinding, promotions, and more. By prioritizing usability and accessibility, I made these kiosks a valuable resource for navigating Caesars' extensive offerings.

Collaborating with developers, marketers, and property managers, I conducted user testing, gathered feedback, and refined designs to meet business goals and user needs. My work enhanced the Caesars Rewards program's digital touchpoints, strengthening brand loyalty and elevating the guest experience.

Role

Lead UI Designer