Hi, I’m Melissa

I am not a pure UX researcher and I am not a pure visual designer. I am the designer who connects brand, product, and business results and I have spent ten years building the range to do all three well.

“Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible,”

Don Norman

Rethinking the Morning Ritual

E-Commerce UX Audit & Redesign

The Autonomous College Commute, Reimagined

Interior of a clothing store with three mannequins dressed in casual outfits, standing behind potted plants. The store has warm wooden walls, modern lighting, and seating with brown upholstered chairs. A small table with magazines and a digital kiosk are also visible.

The Future of Fitting is Here

Optimizing Web & Brand Strategy

Reframing a B2B Product for D2C

Caesars Rewards Kiosk