Splocks

Branding, Photography, Package Design & e-commerce.

Splocks, the vibrant and foam building blocks designed for children's enjoyment, inspired our dynamic rebranding journey. Our goal was to encapsulate the essence of fun and playfulness inherent in these colorful blocks. Through thoughtful design and creative ingenuity, we crafted a visual identity that mirrors the whimsical spirit of Splocks, inviting children to embark on a journey of imagination and creativity. Welcome to the world of Splocks, where every moment is infused with boundless joy and endless possibilities.

As the lead designer on this project, I was responsible for overseeing the entire design process from concept to execution. My role involved collaborating closely with cross-functional teams to ensure our vision was aligned with the project goals. I facilitated brainstorming sessions, guided the development of design concepts, and made critical decisions on aesthetic and functional elements. Additionally, I provided feedback and mentorship to junior designers, fostering an environment of creativity and innovation. I ensured that our design met both user needs and business objectives effectively. This comprehensive approach led to a successful outcome that garnered positive feedback from both the team and clients.