Envirolite Shopify Website

Overview

Envirolite hired me to update their marketing, e-commerce & web presence.

At the time their website was hosted with Wordpress but they expressed their qualms with me about the platform. We ultimately decided to switch to Shopify. I began in Adobe XD with wireframing some of the key pages and initializing the overall look and feel of the new website.

Over the course of three months, I successfully revamped their e-commerce presence, transitioning from an outdated WordPress website to a modern, professional-looking Shopify platform.

Role

UI Designer, Photographer, Shopify Developer

Background

Envirolite is the leading provider of specialized foam products. Since its founding in 2008, Envirolite has quickly become a sought-after global provider of diverse foam-based products for a broad customer group, including the athletic, consumer product, energy, flooring, industrial, marine, medical, packaging, and recreation industries.

The Problem

Their current site wasn’t e-commerce-enabled, it redirected users to a separate platform for purchasing products. This setup proved to be neither user-friendly nor conducive to a seamless user experience, ultimately hindering sales performance.

From a design perspective, the website did not align with their branding or effectively appeal to their target audience, which consisted primarily of medical suppliers and athletic and recreation gyms.